Email me directly.

I'm Jen Urdang Stern, the founder and creative director of 452 Design Studio, established in 2003.

I created 452 Design Studio in 2003 around a simple conviction: great design happens when the designer working with the client is the person actually designing the work.

From brand identity to web design to creative direction – to apparel.

When I'm not designing for clients... I'm still designing.

As a Philadelphia native, I was always conscious of people searching for sports apparel that felt actually cool and stylish – for coffee→office→game→cocktails.

Not merch – Style. Finally.
You couldn’t find it. So I designed it.

Fly Society 215 is rooted in the same principles I often teach as an adjunct professor: clean typography, elevated style, and minimal design. Bold but understated and cool.

Design-led. Small-run. Intentional.

452 Design continues to take on branding projects that are the right fit. I'm also happy to speak with you about a custom capsule collection. Or even if you'd like to just chat – feel free to reach out to me directly.

– Jen