I’m Jen Urdang Stern, Founder and Creative Director of 452 Design Studio, established in 2003.

For over two decades, I’ve worked directly with clients who value thoughtful, intentional design — without layers, handoffs, or intermediaries. Just experienced collaboration and clear creative direction.

When I’m not designing for clients, I’m still designing.

As a Philadelphia native, I was always searching for sports apparel that felt bold for game day — yet refined enough for a night out.

I couldn’t find it. So I designed it.

Fly Society 215 began as a small-batch collection rooted in the same principles I use in my studio practice and teach as an adjunct professor: clean typography, restraint, and considered detail.

Design-led. Small-run. Intentional.

452 Design continues to take on branding projects that are the right fit.

If you'd like to connect — reach out directly.